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Says to discontinue “therapeutic grade” and health and wellness benefit claims for essential oils.
November 24, 2020
By: Christine Esposito
Editor-in-Chief
A panel of the National Advertising Review Board (NARB), the appellate advertising law body of BBB National Programs, has recommended that Young Living Essential Oils discontinue “therapeutic grade” claims for its “essential oils,” as well as unsupported health and wellness benefit claims. The advertising at issue, as well as other claims, had been challenged by SC Johnson & Son, Inc. before the National Advertising Division (NAD) of BBB National Programs. Following NAD’s decision in J...
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